Founder, Rose in the Grove
Brady Hugins
People. Plants. Place.
I run events, manage land, build automation systems, and teach data sovereignty. Fifteen years of enterprise tech, then I traded the desk for the dirt. Based in Arizona.
Currently
Running RoseCourt's spring 2026 event season
Teaching Data Sovereignty for Creators
Running weekly Mirror Mirror webinars + membership
Listen + Watch
Short founder intros, place guides, event welcomes, and longer teaching replays help people orient quickly and feel the tone of the work before they reach out or show up.
A short bio, the backstory on leaving tech, and what the ecosystem looks like today. Good first stop if someone sent you here.
Read the Bio →Audio and video walkthroughs of the event space, what a typical gathering looks like, and how to show up for the first time.
See the Space →A 45-minute recorded session where Brady walks through personal intelligence systems, data sovereignty, and how Mirror Mirror works.
Watch the Replay →More audio and video guides are being added across place, events, and teaching. If you want the right starting point, reach out here and Brady can point you to the best entry.
Automation architecture, system reviews, land consulting, and operational design for small organizations.
View Services →Tango nights, workshops, and seasonal gatherings in the Phoenix Valley. Walk in, no application required.
See Events →The Data Sovereignty course, essays on systems thinking, and recorded sessions on building with your own data.
Read & Watch →I spent 15 years building enterprise technology systems at companies like Cisco and Salesforce. Then I walked away from the desk and into the dirt. Today I run a family of Arizona-based brands that sit at the intersection of land stewardship, community building, plant medicine, and personal intelligence systems.
My work bridges the mystical and the operational. A RoseCourt event is a beautiful gathering and a carefully designed container. A Witch Haven elixir is plant magic and batch-tracked product. A Grove House property plan is a holistic vision and a practical, documented roadmap. I don't separate the poetic from the practical.
"I build systems that honor both the sacred and the practical. Technology should serve life, not replace it."
15+ years
Enterprise technology (Cisco, Salesforce)
10+ years
Land management in Arizona
Keyline Design
Water harvesting methodology
Plant Medicine
10+ years herbalism & botanical preparation
Father. Tango dancer. Systems architect. Desert dweller.
Four brands. Three pillars: people, plants, place.
Events & Connection
Nature-based relationship events, workshops, and community gatherings in the Phoenix Valley.
Land as Partner
ROI-forward land consulting. Keyline design, site assessment, and regenerative property planning in the Verde Valley.
Plant Magic, Bottled
Herbal elixirs rooted in plant medicine wisdom. Handcrafted botanical preparations for energy, attraction, healing, and intuition.
Reflect. Build. Transform.
A personal intelligence system for self-knowledge, decision-making, and transformation.
Teaching
A structured framework for building personal knowledge systems that serve your creative work. Own your data, build your second brain, and create leverage through documented intelligence.
Course
7-Day Quickstart
Templates
Notion + Airtable
Framework
Death, Star, Crown
Before the event, the product, or the launch, there is a documented system that can run without me in the room.
The label on the bottle, the lighting at the event, the email someone gets at 7 AM. Every touchpoint earns or loses trust.
The land I plant today feeds people in 2035. The systems I wire today run without me in 2030. I optimize for compounding, not speed.
Partnerships, press, speaking engagements, or collaboration inquiries.
Based in Phoenix & Verde Valley, Arizona